Hello, I'm

Pravalhika

Designer. Drawn to the how, obsessed with the why.

I design to understand people and to leave things a little simpler than I found them.

Selected Work

Projects

E-commerce

Using design to increase Meesho's "Order per App Visitor" by nearly 10% through a seamless checkout experience.

Web Design

Brief description of the project, the problem solved, and your role in the design process.

Design System

Brief description of the project, the problem solved, and your role in the design process.

Beyond Design

Capturing the world as I see.

Experiences like Glacier hiking, opera, paragliding, concerts.

Some books I like

Movies & TV Shows I Love

How I Work

I believe great design emerges from understanding people, questioning assumptions, and iterating relentlessly.

01

Deep dive into understanding users, business goals, and the problem space through research and empathy.

02

Synthesize insights to frame the right problem and establish clear success metrics.

03

Explore solutions through sketching, prototyping, and testing ideas early and often.

04

Collaborate with developers to ship polished experiences and measure impact.