Design Framework
Post Order Governance Framework
Design + governance playbook that protects "Where is my order?"
Hello, I'm
Pravalhika
Designer. Drawn to the how, obsessed with the why.
I build systems and lead teams to understand people, leaving complex products a little simpler than I found them.
Shipped and Scaled
Design Strategy
The Prepaid Flywheel: Breaking the Cash Barrier
The journey of moving a cash-first nation towards a digital-first future.
B2B → B2C
Scaling Checkout Experience for the Next Billion users
A strategic overhaul driving a 10% conversion lift through trust-led design for Meesho's diverse users.
Beyond The Pixels
Capturing moments
Sunsets, fleeting motions, and the quiet ways nature speaks.
Intentional wandering
Glacier hikes, the opera, and navigating local transits until the unfamiliar feels like home.
Lingering narratives
Screenplay craft, character arcs, and the 'why' found between the pages and frames.